Digital Marketing is a boom in the 21st Century. A rapid increase in digital marketing has helped many people to grow their business online and offline as well. It is a platform where you get an opportunity to connect with your target audience worldwide. Also, it helps to generate leads which later convert into sales. This is a platform where you can showcase your products to your customers.
Digital marketing is all about building your brand’s awareness, engaging your customers, and generating leads for the business. In this pandemic situation, digital marketing is the only platform where you can grow and expand your business.
Latest Digital Marketing Trends That Every Digital Marketer Must Know in 2020
Voice Search
One of the latest digital marketing trends in 2020 is voice search. With the help of voice search, you can increase your brand’s visibility. 27% of people all over the world are using voice search on their mobile and other gadgets. For instance, Alexa is the device for voice search which most people are using in today’s world. This device helps to get all your questions answered. Voice search is that digital marketing has no insignia of slowing down. Music, asking directions, online search, and news are some of the common voice searches that people usually ask for.
Artificial Intelligence
AI will be dominant in 2020. Many people are adopting artificial intelligence to make their job easy. But have you ever thought why businesses are adopting AI? It is for the reason that it will help to sustain a competitive advantage, reduce costs, and many more. In digital marketing, AI is playing an important role.
It helps advertisers to optimize their targeting and campaigns, helps in a deeper understanding of patrons, creates detailed profiles of consumers through which the right message is delivered to the right person at the right time. Artificial Intelligence is influenced in many areas like content creation, basic communication, recommendations of products, and so on.
Visual Search
Another digital marketing trend in 2020 is all about visual search. A lot of text on a website does not engage users rather than a visual having a high-quality image. People usually prefer to get knowledge through visuals as it saves their time and helps them in a better understanding of a specific topic. The benefit of having visuals on your websites or blogs reduces the bounce rate.
The more the user gets to engage in your visuals, the more you will develop trust and visibility.
But the questions arise how you will rank your visuals on Google? To make your image visible to the users you must add an alt tag in it. The alt tag will describe what the image is about and it is preferred to add a keyword in the alt tag of a particular image. You can also submit an image sitemap on Google Search Console so that the image can be easily discovered by the search engines.
Chatbots
In 2020, chatbots are playing an important part in digital marketing. It is an AI-based technology which is used to communicate with your patrons or visitors in real-time. Chatbots are used for instant responses to your customers by answering simple questions or queries. It has been observed that having a chatbot on your website helps to increase the conversion rates of your customers. It is a confounding tool that acts as a virtual assistant to your business. Also, it provides 24-hour customer service through which you can focus on other important tasks. With the aid of chatbots, a business can save over 8 billion dollars in a year.
Email Personalization
Email is becoming one of the important channels for communication. Emails can be used for commercial, personal, scientific, legal, and academic purposes. What makes email marketing the most important digital marketing trend in 2020? Automation and personalization make email marketing important in 2020. Sending a general mail is not as effective as sending a personalized mail.
As of February 2019, email marketing has generated 3200% of ROI. Having clickable buttons and well-designed templates help to improve conversions. Users are more likely to click stylized buttons with associated visuals than they are in plain-text links. It is essential to make your emails worth engaging and attractive with breathtaking images and UX-centric designs.
Video Marketing
Video is one of the best forms to present your content effectively. Videos help to increase engagement of users and it is cost-effective. It is considered to present your graphics, visuals, and gifs effectively. In comparison to text, users respond well to high-quality videos. If we see, videos are one of the best forms of marketing to increase your conversion rates. It is the continuing trend of digital marketing which will never slow down. To make your emails more personalized, you can integrate personalized video which will increase the CTR (click-through-rate) 8X higher than traditional mail.
Omni-channel Marketing
It is a tradition of marketing over various platforms such as emails, social media, apps, and website blogs. Omni-channel marketing is an approach which enables the business to connect with their customers on more digital touchpoints by offering them great user experience. By providing a seamless, steady voice and connecting brand message over various channels, helps to generate much better outcomes.
As per the report generated by ClickZ, it has been observed that omnichannel generates 3X better engagement than single-channel marketing. The benefits of targeting multiple channels provide higher customer retention, purchase frequency, and average order value. Above all, aiming at omnichannel marketing helps to boost the customer journey.
Interactive Content
Providing Interactive content like polls, assignments, quizzes, surveys, and so on helps to provide value to your customers.
[Source: 13 Interactive Content Examples That Will Engage Your Audience]
Consumers prefer such activities which makes them more connected with the organization. Also, it provides people a more immersive and engaging experience. As per the reports by Outgrow, 93% of marketers believe that interactive content is vastly effective at educating the buyer.
Best Places To Learn Digital Marketing
1. Google Digital Marketing Course
Google provides a free digital marketing course along with certification. It includes both text and video materials. Why should one enroll for this course? If you are new to digital marketing and want to explore more in this field, it is the best platform where you can learn the basics of digital marketing.
[Source: Google Digital Marketing Course Certification]
This course will help you to know the companies’ work and formulate strategies. In this course, you will learn the basics of SEO (Search Engine Optimization), Social Media Marketing, Email Marketing, Google Ads, and more. Google certification is recognized all over the world and is one of the best platforms to boost your career in Digital Marketing.
